Find relevance in your work

Phil Knight, the founder of Nike, in his book — Shoe Dog: A Memoir by the Creator of Nike — shares some invaluable insights on success.

Knight’s first job was to sell encyclopaedias. He did not have much success. His second job was to sell securities. He did not do well here either. Just when he was beginning to lose faith in his ability as a sale person, he set up Nike and started selling shoes. According to Phil Knight, he succeeded this time because he was selling a product he believed in, and liked.

Knight had been an athlete on his college team. He loved running. He knew how important a good pair of shoes was to a runner. This made him a credible shoe salesman, and the rest is history.

Knight’s personal life story reinforces the point that secret of success lies in doing what you like doing. Knight was not failing as a salesman, he was just not selling the products that he was interested in, or had the passion for. The moment he got to sell shoes, he excelled.

Everyone is not as fortunate as Knight to find a job or a career of his liking, though it is worth trying. Not everyone is daring enough to make a career transition either.  As a result, there are people who have the aptitude for selling shoes remain stuck in selling shampoos. They struggle to deliver the results and don’t reach their peak. And, this affects their self-esteem.

No one likes all aspects of his/her work. We have only two choices: Either dare to change or find relevance in the work we do. Finding relevance means we should see the connection of our work with a higher level goal. Pursuing a worthwhile goal most often gets the best out of us.

In one of my earlier posts – Managing Self-Esteem at Work – I had made a few suggestions. Contentment comes in finding relevance in things we do; and in pursuing goals that give a sense of satisfaction. Since Knight had been an athlete himself, he did not just sell shoes, he believed in making shoes that would help sportsperson achieve their dream. This led him to constantly work on improving the design and features of his products.

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